The 4Cs & Cisco’s S.O.C.I.A.L Approach

The 4Cs..? Cisco’s S.O.C.I.A.L approach..? What on earth are they..??

I know, I know, this social media business is getting pretty technical, and I thought it was all about how to best use Facebook for your business. It turns out that there are a lot more aspects to successful social media use for business than first meets the eye.

We’ll get straight into it.

The 4Cs. They are very important to social media and social networking, so, what are they?

The 4Cs is described as:

  • communication
  • cooperation
  • collaboration
  • connection

To further elaborate on each of these, communication means communication platforms that allow people to converse with others, either by text, image, voice or video, or a combination of these. Examples include email, blogs, IM, Facebook, Twitter, virtual worlds, etc. Cooperation means sharing software which enables people to share content with others in structured and unstructured ways. Collaboration means collaboration tools which encourage people to collaborate with each other on particular problems directly and indirectly in both central and distributed ways. Connection means networking technologies which make it possible for people to make connections with in between both content and other people.

The concept of the 4Cs is very important to social media because it can help companies decide where they should focus more of their effort and time for the best outcome regarding social media use. Using this framework, it is also possible to determine which social software design is most appropriate for any organisation.

Right, on to Cisco’s S.O.C.I.A.L approach…

Cisco is an American technology company that manufactures, designs and sells networking equipment. They have a system for how they operate in social media; they describe their operations as transparent communication, aiming to serve and inspire customers. The acronym S.O.C.I.A.L stands for Scalable, Open, Consistent, Intuitive, Active and Limitless. The ways in which Cisco is able to uphold the philosophy of S.O.C.I.A.L is via five ‘pillars’, a foundation for their framework. These five pillars are Enablement, Intelligence, Engagement, Measurement and Advocacy.

Cisco, being be creator of networking technologies, has great insights into the fundamental frameworks that result in successful social media and social networking experiences for businesses and personal use alike, and this is what they wish to share with other businesses. No doubt they have great relationships with other businesses with an attitude like that.

Knowledge management can be defined as the handling of different resources and information within an organisation of a commercial nature. Considering this, personal knowledge management can be defined as the handling of information and resources that a person holds, and optimising the use of such resources and information within an organisation.

Personal knowledge networks are formed by the connections made between individuals with suitable information resources and skills. Personal knowledge networks are best utilised by being developed and nurtured in order to be advantageous for the organisation the individuals work for. These networks are best developed by assessing barriers to efficient communication and facilitating cooperation and collaboration between individuals, in order to result in optimal knowledge sharing.

But of course, knowledge can only be volunteered, it can not be conscribed. Therefore, having the right kind of environment, with genuine mutual trust, will always be beneficial to organisations who are aiming to make the most of their team by working together socially and constructively.

Well there you have it. A little toe dip into the depths of the invisible, but crucial, structures behind social media and social networking in businesses. The beauty of this field of knowledge is that it is constantly growing and new insights are being revealed regularly.

What will the next year, month, or even week bring us in regards to what we know about how social media affects business, and vice versa? Who knows. All we can do is keep an open mind.





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