Online Communities & Communities of Practice

Online communities and communities of practice. They sound pretty similar, don’t they? Well, they might sound alike but they do indeed have some differences. The main difference between online communities and communities of practice is the purpose that these communities serve. Although online communities are communities of people who communicate online via social networking, forums,… Continue reading Online Communities & Communities of Practice

The 4Cs & Cisco’s S.O.C.I.A.L Approach

The 4Cs..? Cisco’s S.O.C.I.A.L approach..? What on earth are they..?? I know, I know, this social media business is getting pretty technical, and I thought it was all about how to best use Facebook for your business. It turns out that there are a lot more aspects to successful social media use for business than… Continue reading The 4Cs & Cisco’s S.O.C.I.A.L Approach

Issues & Challenges of Social Media

As with all things that are new, social media still faces issues and challenges as it develops. The adoption and implementation of social media is integrated into business strategy, but it cannot be integrated into the strategy without considering important issues. In this blog, we will attempt to address some of these issues and challenges… Continue reading Issues & Challenges of Social Media

Government & Social Media

The government, much like many businesses, has realised the power of social media and the potential for communicating with members of the public and promoting its causes. Because of this reason, many governments have put themselves out there on various social media platforms in order to participate and what is the ‘new form of communication’.… Continue reading Government & Social Media

Small Businesses, Non-profits & Mobile Social Media

As we have discovered in previous blog postings, businesses are readily adopting social media to keep up with rat race and broaden their marketing horizons. The use of social media seems like an ideal option for small businesses who have low budgets for advertising and marketing, and a big need to create new connections, but… Continue reading Small Businesses, Non-profits & Mobile Social Media

Web 2.0, Web 3.0 & Information Architecture…

New terms such as web 2.0, web 3.0 and information architecture seem quite confusing to those who are not familiar with more technical aspects of the internet. I should know, until recently I had no idea what these terms meant, not to mention web 4.0 and web 5.0, but I am here to tell you… Continue reading Web 2.0, Web 3.0 & Information Architecture…